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Measure L · City of Santa Rosa · Nov 3, 2026

Santa Rosa community safety and financial stability tax

Replaces the existing 0.5% Measure Q sales tax with an ongoing 1% tax for general city services.

At a glance

New tax
Does it raise taxes?
Yes. Replaces the existing 0.5% sales tax with an ongoing 1% sales tax, about $23 million a year more.
Estimated cost or revenue
About $46 million annually, including approximately $23 million in additional annual revenue. The August analysis notes implementation depended on SB 762 becoming law.
Who pays
Not yet verified
Where the money goes
Not yet verified
How long
Not yet verified

From the City of Santa Rosa and the state’s fiscal analysis. Estimates are the state’s, not ours.

Your choice

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What your vote does

✓ A Yes vote means

Approve the replacement tax, increasing the total sales-tax rate by 0.5 percentage points.

× A No vote means

Retain the current tax and its March 2031 expiration.

How the money works

TypeNew tax

Cost, who pays and where the money goes are in “At a glance” above.

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Why they disagree

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Who’s funding it

We haven’t loaded campaign-finance filings for Measure L yet. You can look them up directly:

Sources

  • City of Santa Rosa

    Santa Rosa community safety and financial stability tax · November 3, 2026

    Checked Oct 31, 2026